Tochukwu A.

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Tochukwu A.

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Tochukwu A.

Marketing & Growth Lead

Somto Afam Anyikwa is a data-driven digital and growth marketer with 4+ years of experience delivering measurable ROI across SaaS, B2B, fintech, health, and lifestyle brands. He has managed over £250k in marketing budgets, optimising funnels, driving qualified leads, and scaling revenue through paid, owned, and earned channels. He combines analytical precision with strong storytelling and community-building expertise.

Education

University of Roehampton
MSc Digital Marketing — In Progress

Anambra State University
BSc Microbiology — 2018

Certifications:

The Complete AI-Powered Copywriting & ChatGPT Course — Udemy (2023)

Facebook & Instagram Marketing — Udemy (2023)

Introduction to Data Analytics — IBM (2022)

Experience

Product/Digital Marketing Lead — MikedCares (London, UK) | Jan 2025 – Present

Generated 1,000+ qualified leads in one week
Increased conversions by 30% through offer optimisation
Improved email open rates by 15%
Built a strong brand community strategy

Senior Digital Marketing Lead — BirthSafe (Lagos, Nigeria) | Aug 2023 – Dec 2024

Increased MRR by 35%
Boosted qualified leads by 45% per campaign
Scaled social following from 2,000 to 200,000
Improved email open rates by 22%
Built a 10,000+ engaged community

Senior Growth Marketing Lead — Charisol (Remote, USA) | Jun 2022 – Jul 2023

Built high-value lead generation funnels
Managed Meta & Google paid campaigns
Built 1,000+ pre-launch waitlist
Increased client social visibility by 500%+
Freelance Copywriter — Upwork (Remote) | Jan 2022 – May 2022
Delivered high-converting copy and SEO strategies
Achieved 65% email open rates and 45% CTR

Junior Content & Performance Marketer — Proamba Care (Lagos, Nigeria) | Jan 2020 – Dec 2021

Generated 1,500+ qualified leads
Reduced CPL by 25%
Improved conversions by 15%